Manager, Surgical Product/Brand Marketing – Downstream

Alcon is seeking a Manager, Surgical Product/Brand Marketing – Downstream to define product strategy, develop promotional programs, and implement tactical plans for surgical products. The ideal candidate will have experience in field sales or marketing services in a medical devices/pharmaceutical product portfolio and strong analytical, communication, and leadership skills.

Requirements

• Define product strategy in agreement with local management and the global marketing department
• Develop and implement promotional programs for promoted products
• Develop brand strategy, promotional campaigns, and tactical plans
• Implement and execute supporting tactical plans and projects
• Conduct market research programs and provide market insights
• Monitor, analyze, and control product performance, brand budgets, forecasts, and expenses
• Develops and implement new product introductions
• Develop strategic plans for key product development
• Support the market planning process
• Coordinate resources in marketing support and training
• Budget and plan for Alcon symposium, peer to peer events and other marketing programs
• Personally manage and build relationship with the most important customers
• Create new Business opportunities through breakthrough insights and execution support
• Drives execution of growth initiatives across key accounts
• Develops and maintains a comprehensive understanding and working knowledge of all anterior/posterior segment procedures and related surgical products
• Develops and maintains a comprehensive understanding and working knowledge of the business aspects of surgical Ophthalmology
• Manage KPIs – market shares, EFA compliance, ATIOL adoption, PCIOL Penetration rate

Benefits

• Competitive compensation package
• Opportunities for career advancement
• Collaborative and supportive team culture
• Diversity and inclusion
• Meaningful difference in the lives of patients worldwide