Sr. Associate, Surgical Product/Brand Marketing

The Sr. Associate, Surgical Product/Brand Marketing role is responsible for driving marketing strategies for product ranges, enhancing patient outcomes through advanced technologies, and fostering meaningful interactions with patients and eye care providers.

Requirements

• Collect and analyze market data to forecast trends and develop marketing strategies for assigned product ranges
• Monitor the execution and effectiveness of marketing strategies using tools like SalesForce and Pitcher, and through regular exchanges with the sales force and field presence
• Build and maintain trusting relationships with Global structures to inform them about the market, gain support, and prepare localized materials, documents, and programs for clients
• Propose and adapt promotional tools and content for the sales force and clients
• Develop partnerships with leaders and decision-makers for assigned product ranges
• Coordinate with logistics, customer service, finance, Regulatory Affairs, and Research and Development departments to optimize product management
• Propose and adhere to marketing budgets to achieve product range objectives
• Actively participate in organizing events and surgery congresses