Customer Lifecycle Manager

Role Overview

The Customer Lifecycle Manager is a customer loyalty and retention role with ownership across email, SMS, push notifications, segmentation, automated journeys, and customer lifetime value. The role requires a lifecycle marketing expert who can build smart, personalized customer journeys that drive retention, loyalty, and revenue.

What You Will Do

The Customer Lifecycle Manager will create and manage campaigns across email, SMS, push notifications, and other owned channels, making sure every touchpoint feels personal, effective, and well-timed. They will oversee marketing automation performance, build and optimize customer journeys, and improve how they personalize communications across email, SMS, push, and other owned channels.

Why It Might Be a Fit

The ideal candidate will have experience leading, coaching, or managing a small team, with the ability to set priorities, raise quality, and develop people. They will be data-driven with strong analytical skills and able to measure the effectiveness of programs and communicate actionable insights.

Requirements

• Experience leading, coaching, or managing a small team
• 3+ years of experience in email and database marketing or a related function
• Proven track record in developing, implementing and analyzing automated customer journeys across multiple touchpoints
• 3+ years experience working in marketing automation platforms such as Braze, Klaviyo, SF Marketing Cloud, etc.
• Familiarity with CRMs like Salesforce
• Direct response marketing experience
• Familiarity with rewards and subscription programs, loyalty communication flows and lead funnels
• Data-driven with strong analytical skills and ability to measure effectiveness of programs and communicate actionable insights
• Strong understanding of consumer marketing principles, customer segmentation and multi-channel marketing
• Extremely organized, strong attention to detail, solid presentation skills, business acumen, problem solving along with project management skills
• Experience in health/supplement space an asset

Benefits

• A generous healthcare package
• Monthly team events and activities
• Flexible Stat Holidays with the option to bank days for later use
• Weekly in-office team lunches
• Casual dress code
• Professional Development: opportunity to attend conferences or workshops to enhance skills, expand network, and drive career forward

Tagged as: Data Analysis, Project Management, Salesforce