Marketing Director

Role Overview

The Marketing Director will lead the overall Marketing strategy, calendar, budget, and performance. They will build and develop a strong Marketing team and external creative/agency ecosystem. The role requires a strong understanding of luxury and the ability to identify what is worth discovering, curating, and amplifying.

What You Will Do

The Marketing Director will own the three core pillars of Marketing: Partnership & Activation, CRM & Client Engagement, and Communication & Editorial. They will develop experiences, partnerships, and communication that strengthen positioning and bring new dimensions to the destination.

Why It Might Be a Fit

The ideal candidate will have 7+ years of progressive Marketing experience, with meaningful responsibility for brand building and consumer engagement. They will have a strong editorial instinct, cultural curiosity, and the ability to translate brand strategy into compelling experiences.

Requirements

• 7+ years of progressive Marketing experience
• Strong editorial instinct and cultural curiosity
• Sophisticated understanding of luxury
• Strong experience in brand building, CRM/client engagement, partnerships, content, or experiential marketing
• Ability to translate brand strategy into compelling experiences
• Strong understanding of affluent consumers
• Strong leadership and influencing capability
• Strategic and creative thinker with a strong commercial mindset
• Fluent Vietnamese and strong professional English