Role Overview
The Onboarding Marketing Manager owns the end-to-end lead generation funnel for driver recruitment, designing and executing multi-channel acquisition campaigns, optimizing the conversion funnel, and building repeatable playbooks that scale across multiple cities.
What You Will Do
Design and own the full-funnel driver acquisition strategy, develop city-specific lead generation plans, build and manage the offline acquisition program, manage media budgets, and optimize the lead-to-show-up conversion rate.
Why It Might Be a Fit
The ideal candidate has 5-7 years of experience in performance marketing, growth marketing, or lead generation, with a proven track record managing multi-channel acquisition funnels and hands-on experience with paid media platforms.
Requirements
- 5-7 years of experience in performance marketing, growth marketing, or lead generation
- Proven track record managing multi-channel acquisition funnels
- Hands-on experience with paid media platforms (Meta Ads Manager, Google Ads, TikTok Ads)
- Strong analytical skills
- Experience managing at least one direct report
- Willingness to do field work
Benefits
- Flexible work arrangement
- Free meals
- Gym access
- Competitive salary with opportunities for pay increases
- Career advancement and promotion opportunities
- Start-up energy
- Diverse, multicultural team in an agile workplace
- Modern tools and cutting-edge technology
To apply for this job please visit jobs.workable.com.
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