Marketing Manager

Role Overview

The Portfolio Marketing team supports AppDirect’s subsidiary Business Units by owning and executing integrated marketing aligned to each BU’s growth priorities. The team exists to build and scale a marketing engine that accelerates growth across subsidiary brands while preserving brand equity and aligning to AppDirect’s vision of simplifying how technology is bought, sold, and managed.

What You Will Do

As a Marketing Manager, you will serve as the primary marketing referent for an assigned subsidiary Business Unit — Firstbase. You will translate BU strategy into integrated marketing plans and drive execution that delivers measurable business results.

Why It Might Be a Fit

The position offers a hybrid schedule: you will work once a week onsite and four days on remote. We are looking for a candidate with 5–7 years of B2B marketing experience, preferably in SaaS, technology, telecom, or services.

Requirements

• 5–7 years of B2B marketing experience, preferably in SaaS, technology, telecom, or services
• Experience owning marketing strategy for a product line, BU, or revenue segment
• Strong understanding of direct and/or channel go-to-market models
• Demonstrated ability to drive measurable pipeline impact
• Strong stakeholder management and prioritization skills
• Ability to balance autonomy with cross-functional collaboration
• Comfort presenting performance insights and recommendations
• Ownership mindset with strong business acumen
• Experience leveraging AI tools to enhance productivity and streamline day-to-day workflows
• Advanced understanding of marketing KPIs, funnel metrics, and pipeline reporting
• Experience designing and executing A/B tests and performance experiments

Benefits

• performance-based bonuses
• full range of benefits
• Canada Compensation Band ($81.54—$107.02 CAD)