Lifecycle Marketing Manager — Owned Channels

The Wallet, Payments, and Commerce (WPC) Marketing team is seeking a Lifecycle Marketing Manager to develop and expand worldwide customer acquisition and engagement programs. You will join our mission to create incredible customer experiences that educate and drive active use of Apple Wallet and associated products, such as Apple Pay.

Requirements

• Develop lifecycle marketing programs across digital channels, with a focus on in-app communications and email campaigns
• Develop new customer journeys and tests, establish performance benchmarks, and optimize communications
• Work closely with cross-functional partners including product, growth, creative, marketing enablement, and engineering teams