Senior/Director, Demand Generation

Role Overview

We are seeking a hard-working, innovative, detail-oriented and creative team player to join our Aptive team! This is a full-time Director, Demand Generation position located in Provo, Utah. The individual we are looking for is a strategic and highly analytical demand generation leader, who will drive the volume, quality, and efficiency of demand for Aptive’s digital business.

What You Will Do

Responsibilities include: Demand Generation & Growth, Analytics and Marketing Technology, Cross-Functional Leadership

Why It Might Be a Fit

The individual we are looking for is a strategic and highly analytical demand generation leader, who will drive the volume, quality, and efficiency of demand for Aptive’s digital business.

Requirements

• Bachelor’s degree in marketing, business, economics, statistics, communications, or a related field
• 12 or more years of experience in demand generation, growth, partnerships, affiliate marketing, or performance marketing
• Proven ownership of significant digital acquisition, affiliate, marketplace, or partner-sourced demand programs in a high-volume, direct-response environment
• Experience across the acquisition funnel, with demonstrated strength in one or more of performance marketing, upper-funnel demand creation, affiliate or marketplace growth, pay-per-call, or strategic partnerships
• Fluency in acquisition cost, payback, cohort and retention analysis, incrementality, experimentation, attribution limitations, and marketing technology measurement
• Strong executive communication and a hands-on, resourceful leadership style suited to a lean internal team with significant agency support

Benefits

• Annual Salary + Merit bonus
• Group Health, Dental, and Vision plans
• Pet insurance, Life insurance, and EAP benefits
• 401K with employer match up to 4%
• Paid holidays and paid time off
• Opportunity for advancement