Marketing Manager

Role Overview

The Marketing Manager is responsible for executing integrated marketing, digital communications, social media, recruitment marketing, and website content strategies for Alice L. Walton School of Medicine (AWSOM). This position serves as the primary owner of AWSOM’s marketing ecosystem and leads audience engagement efforts across social media, digital advertising, website content, and recruitment-focused campaigns.

What You Will Do

Develops and executes integrated marketing campaigns, coordinates campaign deployment, manages recruitment marketing initiatives, and supports audience development and engagement initiatives.

Why It Might Be a Fit

The ideal candidate will have a minimum of five years of progressive experience in marketing, digital communications, social media, website content management, or related field, and experience managing social media platforms, digital advertising campaigns, and website content strategies.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Digital Media, Journalism, Business, or related field
• Minimum of five (5) years of progressive experience in marketing, digital communications, social media, website content management, or related field
• Experience managing social media platforms, digital advertising campaigns, and website content strategies
• Experience utilizing website analytics, social media insights, and performance reporting tools
• Experience managing content within a content management system (CMS)
• Strong project management and organizational skills
• Strong written and verbal communication skills
• Demonstrated ability to manage multiple projects and competing priorities
• Knowledge of SEO best practices and digital marketing tactics

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Retirement plan
• Paid time off
• Flexible schedule
• Occasional evening and weekend work hours