Role Overview
The Marketing Director will lead portfolio-wide marketing strategy, demand generation, digital channels, Internet Listing Services (ILS), resident referrals, reputation management, property positioning, and marketing operations across Ashford Communities’ Texas multifamily portfolio.
What You Will Do
The Director of Marketing will own digital marketing, search, paid media, social channels, ILS, property websites, online listings, and campaign execution; direct resident referral, retention-oriented communications, community outreach, and reputation management programs.
Why It Might Be a Fit
The Marketing Director will thrive in an environment that values strategic and commercial judgment, data-driven decision-making, collaborative leadership, resident-centered creativity, and adaptability.
Requirements
- Advanced multifamily digital marketing, ILS management, SEO/SEM, paid media, and online reputation expertise.
- Strong data analysis, attribution, budgeting, forecasting, and marketing ROI evaluation.
- Ability to translate property and submarket conditions into practical marketing decisions.
- Effective vendor negotiation, project management, creative direction, and cross-functional collaboration.
- People leadership, coaching, process improvement, and technology-enabled execution.
- Excellent executive presentation, written communication, and prioritization skills.
Benefits
- Medical – United Healthcare & MEC Plan
- Dental
- Vision
- Life Insurance
- Short-Term Disability
- Supplemental Hospital & Accident Insurance
- EAP Program for Employees & Family Members
- Paid Holidays
- PTO: Vacation & Sick Time
- Learning & Career Development Programs
- Leadership Development with Ashford University
- Quarterly Community Give-Back Events
- Happy Hours
To apply for this job please visit recruiting.paylocity.com.
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