Marketing Manager, Non-Franchise After-Sales

Role Overview

Reporting to the Senior Marketing Manager, After Sales, the Marketing Manager, Non-Franchise After Sales leads marketing strategy, planning, execution, optimization, and performance measurement for AutoNation’s non-franchise after sales businesses.

What You Will Do

Develop and manage marketing plans for AutoNation’s non-franchise after-sales businesses, aligning initiatives to customer acquisition, retention, service adoption, revenue growth, profitability, and market share goals.

Why It Might Be a Fit

The Marketing Manager tracks and optimizes marketing strategy against business performance, customer behavior, market needs, and operational priorities to build initiatives that support customer acquisition, retention, service adoption, revenue growth, profitability, and organizational objectives.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
• 5+ years of marketing management experience required
• Proven experience in automotive after sales, service, retail, multi-location marketing, CRM, lifecycle marketing, digital marketing, or related industries
• Experience developing and managing integrated marketing campaigns across CRM, email, direct mail, paid media, web, social, outbound, and field channels

Benefits

• Competitive compensation
• 401k matching
• Insurance plans (health, dental, vision)
• Maternity benefits
• Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
• Access to amazing deals and discounts through YouDecide, a website with offers from top providers and retailers
• DRVPNK mission to raise and donate millions of dollars to cancer research and treatment