Technology Marketing Specialist (Product Marketing & Competitive Intelligence)

On Site Full TimeItalyBaker Hughes

Role Overview

The Technology Marketing Specialist is an individual contributor role responsible for supporting product and technology marketing execution across Baker Hughes’ portfolio. The role supports the development of clear positioning, differentiated messaging, and effective go-to-market activation for Baker Hughes’ products and services.

What You Will Do

The role translates technical features and capabilities into customer-oriented benefits and outcomes, contributes to go-to-market activities, and develops marketing and enablement assets such as product briefs, presentations, sales tools, and digital channel content.

Why It Might Be a Fit

To be successful in this role, you will have typically 5-10+ years of experience in product marketing, B2B marketing, or a related field, with experience working with technical, industrial, or B2B technology products or services.

Requirements

  • Typically 5-10+ years of experience in product marketing, B2B marketing, or a related field
  • Energy Solution and Oil and Gas experience
  • Experience working with technical, industrial, or B2B technology products or services
  • Previous experience in role with global exposure
  • Exposure to competitor analysis, market research, or benchmarking activities
  • Experience working in matrixed or cross-functional organizations

Benefits

  • Contemporary work-life balance policies and wellbeing activities
  • Comprehensive private medical care options
  • Safety net of life insurance and disability programs
  • Tailored financial programs
  • Additional elected or voluntary benefits

To apply for this job please visit bakerhughes.wd5.myworkdayjobs.com.


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