Role Overview
As the Director of Marketing Analytics, you will have the opportunity to define what world-class marketing analytics looks like. In this role, you will harness the power of data and analytics to drive smarter, more effective campaigns across digital channels.
What You Will Do
You will track and measure KPIs for both organic and paid social efforts — turning insights into action. As a trusted internal consultant to Marketing leadership, you will also play a pivotal role in shaping strategy while ensuring seamless website functionality and peak digital performance across the board.
Why It Might Be a Fit
This position requires a leader who can translate complex data into clear insights that drive smarter investments, sharper campaigns, and stronger health system performance.
Requirements
- Bachelor’s degree in Marketing, Analytics, Statistics, Data Science, Business, or a related field
- 7+ years of progressive experience in marketing analytics, consumer insights, or data science
- Proficiency with web analytics platforms (Google Analytics 4, Adobe Analytics) and tag management systems
- Experience with BI and data visualization tools (Tableau, Power BI, Looker, or equivalent)
- Strong working knowledge of CRM platforms and marketing automation systems (Salesforce Health Cloud, Epic, or equivalent a plus)
- Demonstrated ability to translate complex data into clear, executive-ready narratives and recommendations
- Proven track record of HIPAA-compliant data practices in a healthcare or regulated industry setting
Benefits
- Health, financial, and security benefits
- Option to participate in the Management Incentive Program
- Total Rewards package
To apply for this job please visit bannerhealth.wd108.myworkdayjobs.com.
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