Growth Marketing Specialist

Role Overview

The Growth Marketing Specialist will help expand the reach of ZAP Solutions, generate qualified sales opportunities, and execute marketing initiatives that directly support company growth.

What You Will Do

The primary goal of this position is to create interest in our software solutions and convert that interest into measurable sales opportunities.

Why It Might Be a Fit

This role is ideal for someone who enjoys both the creative and analytical sides of marketing and wants their work directly connected to measurable business growth.

Requirements

• 3+ years of experience in demand generation, lead generation, digital marketing, B2B marketing, growth marketing, or a related field
• Demonstrated experience generating qualified leads and sales opportunities through targeted marketing campaigns
• Experience with email marketing, landing pages, forms, lead nurturing, and conversion optimization
• Strong writing and content-development skills
• Experience creating sales and marketing collateral
• Comfortable maintaining and updating website content using a CMS
• Experience with HubSpot or a similar CRM and marketing automation platform
• Ability to analyze campaign results and use data to improve performance
• Strong organizational skills and the ability to manage multiple initiatives simultaneously
• Comfortable working closely with a sales team and being accountable for measurable results

Benefits

• Competitive salary range ($75K – $90K USD base)
• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or equivalent retirement plan
• Paid time off
• Paid holidays
• Wellness program
• Professional development opportunities