VP of Demand Generation – REMOTE

BARBRI is seeking a visionary and experienced Vice President of Demand Strategy to join its executive leadership team. The role requires a masterful blend of analytical rigor, creative thinking, and strategic leadership to architect and execute a comprehensive perpetual demand generation strategy that fuels growth and solidifies market leadership.

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 10+ years of progressive experience in B2C and B2B marketing, with at least 5 years in a senior leadership role focused on demand generation
• Proven track record of developing and executing successful demand generation strategies that drive significant revenue growth in a competitive market
• Deep expertise across a wide range of marketing channels, including digital advertising, SEO/SEM, content strategy, marketing automation, and analytics
• Exceptional leadership skills with experience building, managing, and inspiring high-performing teams
• Highly analytical and data-driven mindset
• Outstanding communication and interpersonal skills, with the ability to influence and build consensus among executive leadership and cross-functional teams
• Proficiency in MarTech tools and platforms, measurement and productivity tools, including Web CMS: Liferay, E-Mail and Paid Landing Pages: Marketo, Strategic Prototyping: Figma, Analytics: SEMRush, GTM, GA4, Heatmap and AB/Testing platforms: Fullstory, VWO, Business: Microsoft Office, Project Management: Jira, Monday, AI: Jasper, ChatGPT

Benefits

• Competitive Benefits: Health, dental, vision, and life insurance plans
• Work-Life Harmony: Generous paid time off
• Wellness Programs: On-site fitness facility and wellness initiatives
• Continuous Learning Opportunities: Access to educational resources and courses
• Flexible Work Arrangements: Remote work options and flexible work hours
• Opportunities for Growth and Advancement: Career growth and advancement opportunities