Director of Brand Marketing

Role Overview

The Director of Brand Marketing will lead the strategic development, stewardship, and execution of the BASIS Charter Schools brand to drive awareness, trust, and long-term brand equity across all markets. This role ensures a consistent yet locally resonant brand presence that supports enrollment growth, community engagement, philanthropic initiatives, and national reputation.

What You Will Do

Define and maintain the overarching brand identity, voice, and guidelines to ensure consistent messaging across all platforms. Manage the creation of high-impact, multi-channel brand campaigns that drive awareness and trust in key markets. Oversee brand storytelling across digital, video, social, print, events, and community engagement.

Why It Might Be a Fit

This leader will translate BASIS Charter Schools’ academic excellence, STEM & Arts leadership, and tuition-free public charter model into compelling brand narratives that resonate with families, educators, alumni, and community partners. The ideal candidate will have 10+ years of experience in brand marketing, preferably in education, mission-driven organizations, or multi-location brands.

Requirements

• 10+ years of experience in brand marketing, preferably in education, mission-driven organizations, or multi-location brands
• Proven success building and scaling a brand across multiple markets
• Strong storytelling and messaging development expertise
• Experience leading integrated campaigns across digital and traditional channels
• Demonstrated ability to balance centralized brand control with local flexibility
• Demonstrated experience producing and directing professional photo and video shoots for marketing campaigns and brand storytelling

Benefits

• Employer paid medical and dental insurance
• Vision insurance
• PTO
• Ability to add dependents
• 401k with partial match that grows over time
• Employee Assistance Program
• Childcare Savings Opportunity (KinderCare tuition discount)