Manager, Customer Lifecycle Marketing

Benepass is hiring a Manager, Customer Lifecycle Marketing to own how we engage customers (employers) and their employees (members) across the full lifecycle. This role is responsible for shaping and executing the post-sale marketing experience, from onboarding and launch through ongoing engagement, open enrollment, and renewal.

Requirements

• 4-7+ years in customer, member, and/or lifecycle marketing roles
• Experience in B2B2C environments or marketing to both business buyers and end users
• Experience targeting various user personas across industries, including hard-to-reach populations and HR administrators
• Strong experience building and executing lifecycle or engagement campaigns across multiple channels

Benefits

• 95% coverage of medical, dental, and vision
• $250 WFH setup (one time)
• $500/year Learning & Development Benefit
• $150/month cell phone + internet
• $100/month Wellness
• $100/month Co-working and Commuter Benefit
• Flexible PTO