CRM Manager, Sports

Role Overview

As a CRM Manager, Sports, you will develop the promotional strategy and lead in building customer loyalty for all user lifecycles through promotional offers and best-in-class user journeys.

What You Will Do

You will support the Sports CRM team in planning, managing, and optimizing customer promotions and loyalty programs, leveraging deep knowledge of CRM/CDP platforms and a robust test-and-learn approach.

Why It Might Be a Fit

The ideal candidate will have a commercially minded and data-driven CRM background with extensive experience in the online sports betting industry, strong analytical, leadership, and cross-departmental collaboration skills, and the ability to drive business performance and enhance customer experience.

Requirements

• Extensive experience working in CRM or loyalty related roles within the online sports betting industry
• Commercially minded, data literate with strong analytical skills, and comfortable in using raw data to draw useful conclusions and make decisions
• Comprehensive knowledge of Customer Data Platforms (e.g. Optimove, XtremePush) and/or Execution Platforms (Braze)
• Deep understanding of the online sports betting industry including promotional mechanics, loyalty schemes, and customer lifecycles
• Ability to lead, motivate and organize a team, taking responsibility for their day-to-day management
• Excellent planning and organizational skills
• Ability to work under pressure to deliver results to meet the needs of stakeholders
• Ability to interact with a range of different departments and build strong cross-departmental relationships
• Ability to make sound, logical decisions and drive projects to completion

Benefits

• Salary range between $105,000 to $130,000 annually
• Comprehensive knowledge of Customer Data Platforms (e.g. Optimove, XtremePush) and/or Execution Platforms (Braze)
• Deep understanding of the online sports betting industry including promotional mechanics, loyalty schemes, and customer lifecycles

Tagged as: Data Analysis