Senior CRM Manager – Reactivation

Role Overview

The Senior CRM Manager – Reactivation will be part of the Global CRM & Engagement department, responsible for managing reactivation lifecycle campaigns and communications across multiple brands, markets, and products.

What You Will Do

Key responsibilities include executing hyper-segmented reactivation campaigns, utilizing JIRA for project management, implementing automated campaign journeys, and conducting campaign performance analysis.

Why It Might Be a Fit

The ideal candidate will have a strong understanding of player segmentation, bonuses, and incentives, and be able to interpret CRM data to translate insights into actionable strategies.

Requirements

• Minimum 6 years of CRM experience, ideally in the iGaming industry.
• Experience working in a multi-brand, multi-jurisdiction environment.
• Strong understanding of player segmentation, bonuses, and incentives.
• Ability to interpret CRM data and translate insights into actionable strategies.
• Proficiency in CRM tools and email marketing platforms, such as Salesforce or Xtremepush.
• Strong project management skills, with the ability to handle multiple campaigns at once.
• Results-driven mindset with a strong focus on customer engagement.
• Excellent written and verbal communication skills in English.

Tagged as: Project Management, Salesforce