Brand Manager

Role Overview

The Brand Manager works closely with local and regional stakeholders to bring brand strategies to life, embedding the brand into consumers’ daily wellbeing routines. This is achieved by translating consumer insights, market trends, and product benefits into relevant propositions and impactful marketing programs.

What You Will Do

Develop and execute marketing plans across the full funnel—from Awareness, Consideration, Conversion with strong execution in each channel. Manage day-to-day brand activities, including advertising, promotional campaigns, digital marketing initiatives, social media content, and consumer engagement programs.

Why It Might Be a Fit

Strong commercial acumen, analytical thinking, and consumer insight capabilities, with the ability to translate market opportunities into effective marketing strategies, in the areas of Immunity, Mental Health, and Healthy Ageing. Experience in digital marketing, social media, e-commerce, and innovative consumer engagement initiatives to strengthen brand presence and drive brand growth.

Requirements

• Bachelor’s Degree in Marketing, Business, or a related field
• 5–8 years of experience in Brand Management and Marketing within the Beauty, FMCG, Consumer Healthcare, Health Supplements, OTC, or Consumer Products industry
• Proven track record in developing and executing integrated brand plans, product launches, and marketing campaigns that drive business growth and deliver results within budget
• Strong commercial acumen, analytical thinking, and consumer insight capabilities
• Experience in digital marketing, social media, e-commerce, and innovative consumer engagement initiatives
• Excellent stakeholder management, communication, presentation, and project management skills
• Fluent in Thai and English (written and spoken)

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Paid holidays
• Flexible work practices
• Family friendly policies