Senior Consultant, Martech Engineering

Role Overview

The Senior Consultant will lead the execution of complex marketing technology projects, manage client relationships, and act as a strategic advisor. The role involves taking ownership of high-value client engagements, delivering tailored solutions, and ensuring alignment with strategic objectives.

What You Will Do

The primary responsibilities include leading platform and architecture audits, overseeing the implementation of analytics tools, configuring and optimizing tag management systems, managing customer data platform integrations, and collaborating with clients to develop strategic roadmaps.

Why It Might Be a Fit

The ideal candidate will have a natural problem-solving mindset, a Make Your Mark mindset, intellectual curiosity, strong analytical and problem-solving abilities, and a commitment to excellence. They will also have experience in MarTech consulting, analytics, and related fields, including leadership of complex projects and managing client relationships at a strategic level.

Requirements

• Bachelor’s Degree in Marketing, Business, Information Systems, or related field (or equivalent experience)
• 6+ years of experience in MarTech consulting, analytics, or related fields, including leadership of complex projects and managing client relationships at a strategic level
• Expertise in analytics tools like Adobe Analytics, Adobe CJA, Amplitude, and GA4 for creating insights-driven reports and dashboards
• Proficiency in configuring tag management systems such as Adobe Tags (Launch), Tealium IQ, or Google Tag Manager
• Experience with customer data platforms (e.g., Adobe RT-CDP, Tealium AudienceStream, Hightouch) and their integrations
• Advanced experience designing and implementing integrations between marketing automation platforms (e.g., Salesforce Marketing Cloud), CRMs (e.g., Salesforce), and e-commerce platforms (e.g., Shopify Plus, BigCommerce) with analytics tools to enable multi-channel attribution, audience segmentation, and real-time campaign optimization
• Advanced JavaScript expertise for designing scalable tracking architectures, building dynamic data layers, and integrating custom analytics solutions across platforms
• Experience with server-side implementation approaches
• Proven ability to create and oversee comprehensive project documentation, including scopes of work, detailed estimates, and resource allocation plans for complex, multi-phase projects
• Strong leadership and mentoring skills, with experience guiding junior team members to achieve project goals
• Excellent problem-solving and analytical skills for aligning technical solutions with strategic business objectives
• Strong verbal and written communication skills for presenting insights and collaborating with clients
• Awareness of emerging trends like AI-driven marketing automation or ML-based dynamic content personalization, with the ability to recommend practical applications

Benefits

• Salary Range: $111,538.00 – $165,000.00 USD annually DOE
• Flexible PTO policy
• 60% employer paid medical insurance coverage options
• 100% employer paid dental and vision insurance
• 401k 4% company matching
• Profit sharing
• Education assistance
• Paid parental leave
• Performance-based salary increases
• Year-end incentive bonuses

Tagged as: Data Analysis, Google Analytics, Salesforce