Senior Data Scientist – Media Mix Modeling (MMM)

Blend is a premier AI services provider seeking a highly skilled Data Scientist/Analyst with expertise in Media Mix Modeling (MMM) to join our dynamic analytics team. The ideal candidate will play a critical role in providing actionable insights and optimizing marketing spend across various channels by leveraging statistical models along with Generative AI, bayesian modeling, and pricing analytics.

Requirements

• Develop and implement Media Mix Models to optimize marketing spend across different channels
• Analyze historical data to understand the impact of marketing efforts
• Build predictive models to forecast the impact of future marketing activities and recommend budget allocation
• Perform deep-dive analyses of marketing campaigns and customer data to identify trends, opportunities, and areas for improvement
• Analyze pricing elasticity to understand customer behavior and forecast business impact
• Build, fine-tune, and deploy Generative AI/LLM-based models
• Continuously explore new GenAI and ML techniques to enhance solution accuracy, scalability, and automation
• Collaborate with cross-functional teams to ensure seamless data flow and integration
• Create and maintain documentation for all models, methodologies, and analysis processes

Benefits

• Competitive Salary
• Dynamic Career Growth
• Idea Tanks
• Growth Chats
• Snack Zone
• Recognition & Rewards
• Fuel Your Growth Journey with Certifications