Senior Marketing Automation Specialist

On Site Full TimeVirginia, United StatesBloomberg Industry Group

Supports and optimizes advanced marketing automation workflows and leads strategies at Bloomberg Industry Group. Collaborates closely with cross-functional teams and serves as an informal mentor and technical advisor to help the team maximize the impact of INDG’s marketing automation platform.

Requirements

  • Build and optimize advanced workflows, lead scoring, routing, and lifecycle implementation.
  • Manage MAP-CRM sync issues and develop platform logic to ensure seamless lead flow.
  • Advise marketing and sales teams on automation best practices.
  • Lead campaign execution, including dynamic content, triggered workflows, and A/B testing.
  • Maintain operational documentation, support compliance, and ensure data hygiene.
  • Serve as an informal mentor, providing training and guidance to junior team members.

Benefits

  • Equal Opportunity
  • Paid Time Off
  • 401k Matching
  • Retirement Plan
  • Relocation Assistance
  • Generous Parental Leave
  • Tuition Reimbursement
  • Healthcare Services
  • Professional Development

To apply for this job please visit bloomberg.wd1.myworkdayjobs.com.


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