Product Marketing Principal

On Site Full TimeUnited StatesBlue Cross and Blue Shield of Minnesota

Role Overview

The Product Marketing Principal is responsible for defining and leading product marketing strategies and initiatives that drive growth, adoption, and retention. This role sits at the intersection of product, marketing, growth, and the market, requiring a leader who enjoys both strategy and execution.

What You Will Do

Develops product positioning, messaging, and value propositions, leads sales enablement strategy efforts, and provides market intelligence and customer insights to inform product strategy, positioning, commercialization, and business growth opportunities.

Why It Might Be a Fit

The ideal candidate will have 7+ years of related marketing professional experience, a bachelor’s degree, and strong skills in campaign development, audience segmentation, and market analysis.

Requirements

  • 7+ years of related marketing professional experience
  • Bachelor’s degree; in lieu of a degree, an additional two years of relevant experience beyond the qualifications listed above may be accepted

Benefits

  • Medical, dental, and vision insurance
  • Life insurance
  • 401k
  • Paid Time Off (PTO)
  • Volunteer Paid Time Off (VPTO)
  • And more

To apply for this job please visit bcbsmn.wd5.myworkdayjobs.com.


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