Assistant Brand Manager, Integrated Brand Marketing

On Site Full TimeNew York, New York, United StatesBlue Nile

Role Overview

Support the execution of brand marketing initiatives to enhance awareness, engagement, and customer loyalty. Work cross-functionally to implement multi-channel campaigns, analyze brand performance, and maintain brand consistency.

What You Will Do

Develop and execute integrated brand marketing campaigns, conduct market research, monitor campaign performance, and manage brand partnerships.

Why It Might Be a Fit

Ideal for a strategic and detail-oriented marketer who thrives in a fast-paced environment, with strong communication, project management, and cross-functional collaboration skills.

Requirements

  • Bachelor’s degree in Marketing, Communications, or related field
  • 4+ years of experience in brand marketing, preferably in luxury, retail, fashion, or e-commerce
  • Strong understanding of digital marketing, social media, influencer strategy, and PR
  • Experience working with creative teams, content development, and multi-channel marketing execution
  • Analytical mindset with the ability to track marketing performance metrics and provide strategic insights

Benefits

  • Annual base pay: $115,000-$130,000
  • Healthcare insurance
  • Vision insurance
  • Dental insurance
  • 401(k) plan
  • Paid time off
  • Paid holidays

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