Product Marketing Manager

Bluepeak is seeking a Product Marketing Manager to own the end-to-end product marketing lifecycle across their product portfolio, from product definition and positioning through launch, adoption, and ongoing optimization.

Requirements

• Own the end-to-end product marketing lifecycle, from discovery and positioning through launch, adoption, and optimization
• Partner with Product, Sales, and Marketing teams to shape market-facing narratives and ensure go-to-market readiness
• Define and maintain product positioning, value propositions, and persona-based messaging across channels
• Monitor market trends, customer behaviors, and competitive moves to inform positioning, messaging, and sales guidance
• Develop sales-ready talk tracks and narratives to support adoption, upsell, and partner engagement
• Create sales and installer enablement content and objection-handling resources
• Lead product packaging initiatives to enhance customer value, market alignment, and brand differentiation
• Present data-driven insights to senior leadership, influencing strategic business decisions and product direction
• Manage strategic vendor and partner relationships, leading co-marketing initiatives and guiding co-op fund usage

Benefits

• Competitive Compensation + Annual Bonus Eligibility
• Comprehensive Benefits Package, Including Medical, Dental, Vision, Life, and 401(k)
• Generous Vacation and Paid Sick Time + Paid Holidays and Personal Days
• Professional Development With an Emphasis on Internal Promotion
• Employee Discounts on Bluepeak Services, Including Internet