Senior Marketing Manager

Role Overview

As a senior marketing manager, you will serve as the primary partner driving marketing strategy and tactical execution for all marketing initiatives and serve as the key liaison between our business partners, our marketing, and a variety of cross-team collaborative stakeholders to deliver successful client, account, balance and revenue growth for our Business Banking team.

What You Will Do

You will develop integrated, omnichannel marketing strategies and bring campaigns to life with a mix of agency and internal partners. You will independently develop compelling, insight-driven briefs, as you produce effective marketing campaigns—from start to finish—that deliver not only on our marketing KPIs, but that drive our business KPIs forward, as well.

Why It Might Be a Fit

You will be responsible for evaluating our performance data, analyzing success and opportunities and surveying the competitive landscape to ensure our marketing persuades our clients to fully understand and appreciate how BMO helps them to make real financial progress—and encourages them to stay with BMO!

Requirements

• Bachelor’s Degree in marketing, advertising, communications or a related field
• 7 – 10 years of relevant experience in financial services marketing having demonstrated success fully owning marketing operations, project management and campaign delivery
• Prior experience in regulated marketing preferred (e.g., finance, healthcare, insurance, etc.)
• Strong organizational and communication skills; ability to lead timelines, influence teams, and work across multiple stakeholders
• Strong interpersonal skills: demonstrate a “team player” mentality with the ability to understand varying points-of-view and to build partnership that bring everyone together to get things done
• Advanced verbal and written skills, required, with demonstrated success presenting to senior leadership and ability to influence meaningful action and change in a large, matrixed organization
• Exceptional project management skills and deadline-driven with strong attention to detail are required with demonstrated ability to implement and improve marketing workflows
• A strong growth mindset and ability to approach obstacles and challenges positively with confidence—and a passion for helping teams to think creatively to work smarter, not harder
• Results driven through creative problem-solving—adept at gathering and analyzing data to gain insights to drive data-driven and insight-informed recommendations
• Comfortable working in constantly evolving, high-growth environments; comfortable with ambiguity and working in matrixed organizations
• Strong proficiency in Excel, PowerPoint and Word, SalesForce, and a knowledge of financial marketing platforms

Benefits

• Health insurance
• Tuition reimbursement
• Accident and life insurance
• Retirement savings plans

Tagged as: Data Analysis, Excel, Project Management, Salesforce