As a Lifecycle Marketing Manager focused on acquisition, you’ll own how prospects move from initial interest to becoming sales ready, partnering closely with Sales, Enablement, RevOps, Events, Content, and Product Marketing to design and execute top of funnel and mid funnel lifecycle programs that turn awareness into intent.
Requirements
- Design and execute multi-channel lifecycle programs (email, SMS, direct mail, outreach) that nurture prospects from first touch through sales readiness
- Own TOFU and MOFU lifecycle strategies that support demo booking, lead qualification, and pipeline creation
- Partner with Sales and RevOps to define lead stages, nurture paths, and handoff moments that align with sales outreach and follow-up
- Collaborate with Events and Field Marketing on post-event and post-tradeshow nurture strategies to convert interest into sales conversations
- Translate content engagement (downloads, webinars, guides) into actionable lifecycle programs that progress prospects through the funnel
- Support ABM initiatives through targeted nurture and sales-aligned messaging for high-value accounts
- Work closely with Ops, Data, and Engineering to align lifecycle programs with CRM and data infrastructure (Salesforce, Marketo, LeanData, Snowflake, etc)
- Establish and maintain a scalable lifecycle architecture that supports automation, segmentation, experimentation, and performance measurement
- Analyze funnel and campaign performance to optimize messaging, timing, and conversion across prospect touchpoints
- Collaborate closely with your lifecycle counterparts (onboarding, adoption, and expansion) to ensure a cohesive end-to-end lifecycle experience
Benefits
- 401(k) match
- Dental, medical, vision, and life insurance
- Flexible vacation day policy
- Fully remote work option
- Family planning resources and specialized support programs
- Equity
- Boulevard Bucks Learning and Development program
To apply for this job please visit job-boards.greenhouse.io.
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