Digital Marketing Specialist I

Role Overview

Assists in the day-to-day operation of digital marketing activities, including corporate and property campaigns. Generates, builds, and analyzes digital reports for executives and team members. Partners and provides support for digital needs that pertain to social media, reputation management, online media, and online contests as needed.

What You Will Do

Construct email campaigns, work with marketing teams, review and ensure campaigns follow best practice guidelines, perform A/B testing and personalization campaigns, execute mobile SMS blast and acquisition campaigns, create engaging offer driven messages, publish digital website content, perform content creation, and perform audits and quality assurance.

Why It Might Be a Fit

Must be detail-oriented, highly organized, and motivated. Must be able to understand corporate etiquette and communicate appropriately with external departments. Excellent verbal and written communication skills. Ability to respond quickly and effectively to changing business environment.

Requirements

• Associates or bachelor’s degree in Business, Marketing, or related field
• 1-3 years’ experience with email marketing creation and execution
• 1-3 years’ experience with website content creation
• 0-1-year experience with SMS campaigns
• Knowledge of HTML required
• Understanding of JavaScript and CSS a plus
• Working experience with Adobe Products
• Salesforce experience a plus
• Knowledge of Google Analytics, Adobe Analytics or related analytics platforms
• Must be detail-oriented, highly organized, and motivated
• Must be able to understand corporate etiquette and communicate appropriately with external departments
• Proficiency in Microsoft Office (Word, Excel, Power Point)
• Knowledge of SQL a plus
• Ability to complete assigned duties and responsibilities within timeframes provided
• Excellent verbal and written communication skills