Role Overview
The Product Marketing Manager will lead the development and execution of global product marketing programs across Bradken’s portfolio, working at the intersection of marketing, product management, engineering, and sales.
What You Will Do
Key responsibilities include developing product positioning, value propositions, and competitive messaging, leading go-to-market strategies, product launches, and lifecycle marketing programs, creating and managing always-on campaigns, and translating customer, market, and competitor insights into actionable recommendations.
Why It Might Be a Fit
The ideal candidate will be a commercially minded marketing professional who enjoys translating complex technical solutions into clear customer value, with experience in B2B product marketing, value propositions, product positioning, and go-to-market plans.
Requirements
- tertiary qualification in Marketing, Business, Communications, or a related discipline
- demonstrated years of experience in B2B product marketing within mining, manufacturing, engineering, technology, or a similarly complex industrial environment
- experience developing value propositions, product positioning, go-to-market plans, and product launch programs
- experience translating technical products, services, or digital solutions into compelling customer-focused messaging
- proven capability developing multi-channel campaigns, sales-enablement materials, and product marketing content
- experience using CRM and marketing data to measure campaign performance and pipeline contribution
- experience gathering and applying customer, competitor, and market intelligence to drive decision-making
- practical experience using AI-enabled tools and workflows, ideally including Microsoft Copilot or similar technologies
- experience leading marketing professionals, creative resources, or agency partners
Benefits
- Safety-first environment and mindset
- Flexible work options
- Competitive Total Reward Packages
- EAP for you and your family
To apply for this job please visit job-boards.eu.greenhouse.io.
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