Acquisition Marketing Manager

Role Overview

The Acquisition Marketing Manager is responsible for developing and executing customer acquisition strategies across Direct Mail, Email, and SMS channels to drive measurable new customer growth.

What You Will Do

This role leads channel strategy, campaign planning, targeting, testing, budget management, and performance optimization, using data and customer insights to continuously improve acquisition effectiveness and return on investment.

Why It Might Be a Fit

The Acquisition Marketing Manager partners closely with Analytics, Creative, Product, Marketing Strategy, and other cross-functional teams to ensure acquisition campaigns are effectively targeted, executed, measured, and optimized against business objectives.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in acquisition, performance, direct response, lifecycle, or related marketing disciplines
• Experience with direct ownership of at least two acquisition channels, including Direct Mail, Email, or SMS
• Demonstrated experience managing campaign budgets, forecasting, performance measurement, and optimization
• Experience developing and analyzing A/B and multivariate tests and translating results into actionable recommendations

Benefits

• Competitive compensation
• Comprehensive benefits
• Employee assistance program
• 401K plan with company match
• Voluntary benefits
• Medical, dental, vision, and life insurance
• Paid time off programs