Senior Manager, MarTech Platform Lead

Role Overview

The Senior Manager, MarTech Platform Lead will work with Global CASA capability owners to define and govern local marketing capabilities, including alignment with global standards with local adaptations/exceptions where allowed. This person will apply their knowledge of the pharmaceutical business and technology to translate local business priorities into technology use cases that enable cutting-edge omnichannel orchestrated journeys.

What You Will Do

The role will work with IT to activate/enable new technologies in the market and provide ongoing management. The Senior Manager, MarTech Platform Lead will be responsible for building in-house technical understanding of platform architecture and configuration to reduce vendor dependency, and document how BMS channels are set up and operated.

Why It Might Be a Fit

The ideal candidate will have deep expertise and a proven track record of developing & executing personalization strategies and tactics across all channels (personal and non-personal), preferably in the pharmaceutical industry (or in industries with heavy digital channel usage).

Requirements

• Deep expertise and a proven track record of developing & executing personalization strategies and tactics across all channels (personal and non-personal)
• Working in a fast-paced cross-functional environment, influencing decisions and coaching teams
• Working with technology and AI tools for pharma commercial applications
• Advanced knowledge of interpreting analytical models and using reporting dashboards, including machine learning and predictive analytics
• Fluency in Japanese is required; fluency in English (spoken and written) is strongly preferred
• 4+ years of experience in digital marketing operations (execution) within a large, complex organisation
• Hands-on experience with Salesforce Marketing Cloud or an equivalent marketing automation platform is required
• Deep expertise in 2-3 of the following: Marketing automation and journey configuration (SFMC or equivalent), Conversational AI / IVA platforms and vendor technical management, Channel activation and maintenance: IVA, Mobile messaging app, etc
• Experience with taxonomy and content tagging is essential
• Experience with next-best action or omnichannel orchestration engines is a plus
• Experience with data systems and reporting is a plus (CSCAN, databricks, DOMO)
• Hands-on experience with AI-enhanced tools and/or platforms is strongly preferred, with a demonstrated passion for building and validating solutions directly

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Retirement plan
• Paid holidays
• Flexible work arrangements
• Opportunities for growth and development
• Supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits

Tagged as: Salesforce