Role Overview
Play a critical role in designing, delivering, and optimising CRM campaigns that drive customer engagement, retention, and lifetime value across UK and EEA markets.
What You Will Do
Manage onboarding, activation, and retention journeys, leverage data and customer insights to deliver personalised experiences, oversee campaign execution and quality assurance, and continuously test, learn, and optimise initiatives to improve customer engagement and retention.
Why It Might Be a Fit
If you think all banks are the same, you’re wrong. We’re a pioneering, fast-changing business that’s shaping finance as a force for good.
Requirements
- Proven experience in CRM, lifecycle marketing or retention marketing roles
- Experience delivering multi-channel CRM campaigns across email, push notifications, in-app messaging, and SMS
- Strong understanding of customer segmentation, lifecycle marketing, and retention strategies
- Experience building and optimising automated customer journeys
- Data-driven approach with the ability to translate insights into actionable campaign improvements
- Experience analysing campaign performance and customer engagement metrics
- Knowledge of GDPR and CRM communication regulations across the UK and EEA
- Strong stakeholder management, communication, and project management skills
- Experience working cross-functionally with Growth, Product, and Data teams
Benefits
- A generous pension contribution of up to 15%
- An annual bonus award, subject to Group performance
- Share schemes including free shares
- Benefits you can adapt to your lifestyle, such as discounted shopping
- 30 days’ holiday, with bank holidays on top
- A range of wellbeing initiatives and generous parental leave policies
To apply for this job please visit lbg.wd3.myworkdayjobs.com.
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