Head of Marketing BBIO

Role Overview

The Head of BBIO Marketing defines and executes the marketing strategy for a significant BioSpin business or product division, shaping medium- to long-term growth priorities with high autonomy. The role applies modern, data-driven and innovative marketing approaches across positioning, demand generation, portfolio marketing and sales enablement to strengthen market presence, customer relevance, pipeline growth and New Order Bookings.

What You Will Do

Lead Generation, Demand Generation and Funnel Performance, Digital, Data and AI-Enabled Marketing, Marketing Strategy and Business Ownership, Integrated Go-to-Market Planning, Campaign Marketing, Global-to-Regional Marketing Orchestration, Commercial Enablement and Sales Partnership, Performance Management and KPI Governance, Organization, Talent and Capability Development, Budget, Resource and Investment Prioritization, Customer, Market and Competitive Intelligence, Innovation, Continuous Improvement and Responsible Governance.

Why It Might Be a Fit

The ideal candidate will have 10 – 15+ years of progressive marketing experience, with substantial exposure to B2B environments and industries such as life sciences, biotechnology, diagnostics, medtech, or complex technology solutions. A proven success in a senior marketing leadership role, leading high-performing teams and driving business growth, is essential for success in this role.

Requirements

• 10 – 15+ years of progressive marketing experience
• substantial exposure to B2B environments and industries
• proven success in a senior marketing leadership role
• leading high-performing teams and driving business growth
• demonstrated track record of delivering measurable impact on pipeline growth, demand generation, and commercial performance
• experience working within global, matrixed, and internationally operating organizations
• strategic thinker with strong commercial acumen and a results-oriented mindset
• data-driven decision-maker with the ability to translate insights into actionable business outcomes
• skilled at building alignment across functions, regions, and leadership teams
• strong people leader with a passion for coaching, developing talent, and fostering a high-performance culture
• excellent communication and stakeholder management skills, with the ability to influence at all levels of the organization