Category Marketing Lead

On Site Full TimeVictoria, AustraliaBunnings

Role Overview

Join Bunnings as a Category Marketing Lead and develop and deliver integrated marketing strategies to drive category growth, strengthen customer engagement, and support commercial outcomes across Australia and New Zealand.

What You Will Do

Develop category marketing strategies, lead integrated campaigns, use customer insights to inform decisions, and partner with merchandising and planning teams.

Why It Might Be a Fit

You’ll be part of a workplace where you’ll feel like you belong, with a diverse team and inclusive culture guided by values. We welcome applications from individuals of all ages, cultural backgrounds, abilities, sexual orientations, and gender identities.

Requirements

  • Extensive marketing experience, ideally in retail, FMCG or consumer-focused businesses
  • Experience leading integrated campaigns from planning through to execution
  • Strong understanding of customer insights, campaign measurement and go-to-market planning
  • Experience across digital, media, content and customer marketing channels
  • Proven stakeholder management and project leadership skills
  • Experience leading people and cross-functional teams
  • Relevant tertiary qualifications in Marketing, Business or a related discipline

Benefits

  • Team discount at Bunnings and other Wesfarmers brands
  • Free standard OnePass membership
  • Access to over 100+ exclusive team member benefits
  • 12 weeks paid parental leave
  • Annual festive gifts
  • Discounted food and drinks at Bunnings Cafe
  • Travelling store team member opportunities

To apply for this job please visit bunnings.wd3.myworkdayjobs.com.


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