Marketing Analytics Manager – Corporate (Las Vegas)

The Manager of Marketing Analytics plays a leadership role in executing the Caesars Entertainment Strategic Analytics mission of providing world-class analytical support, delivering insights that drive profit, and serving as a trusted business partner to operational areas including Gaming, Marketing, Operations, and Hospitality.

Requirements

• Build productive business relationships with Senior leaders in the organization;
• Partner with marketing and loyalty program leaders to analyze direct marketing offers and customer campaigns;
• Conduct in-depth analysis of marketing initiatives and promotional strategies;
• Distill vast datasets into actionable insights and recommendations;
• Develop presentation materials that synthesize analyses into a format ready for senior management consumption;
• Drive discussions with senior clients and the development, implementation and evaluation of strategic projects;
• Design and deliver reporting for operating departments to provide senior leaders visibility into trends and business performance drivers;
• Use technology (e.g., SQL, R, Tableau, Google BigQuery, Python) to develop analytics and reporting tools;
• Drive training, on-boarding, and development of junior analysts in technical skills, tools & processes.
• Analyze customer segmentation trends, CRM data, and loyalty program performance to identify opportunities for optimizing marketing strategies and improving the effectiveness of customer offers;
• Serve as a key analytics partner to marketing teams by translating complex analytical findings into actionable recommendations that support more effective marketing decisions;

Benefits

• Health insurance
• Retirement plan
• Paid time off
• Life insurance
• Employee assistance program