Marketing Automation Manager

Role Overview

The Marketing Automation Manager is responsible for building, executing, and optimizing email, nurture, and event programs in Marketo. This role owns campaign execution, audience segmentation, deliverability, reporting, and performance optimization while managing the marketing calendar and Kanban board.

What You Will Do

Build, test, launch, and optimize email, nurture, and event campaigns in Marketo, leveraging automation and AI tools to improve efficiency, personalization, and performance. Manage the marketing calendar and Kanban board, coordinating priorities, timelines, and stakeholder communications.

Why It Might Be a Fit

The ideal candidate is organized, analytical, detail-oriented, and experienced using automation and AI tools to improve campaign performance, operational efficiency, and scalability.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 3+ years of hands-on experience with Marketo (or similar MAP), including campaign execution, segmentation, workflow management, and troubleshooting
• Strong understanding of email marketing, lead nurturing, lifecycle marketing, and database segmentation
• Proven project management and stakeholder management skills
• Working knowledge of HTML/CSS and email tracking methodologies
• Strong analytical, organizational, and problem-solving skills
• Knowledge of email compliance regulations and deliverability best practices
• Experience using AI and automation tools to improve marketing operations, campaign execution, reporting, or workflow efficiency

Benefits

• Quality medical, dental and vision benefits
• Life and disability insurance
• Reimbursement programs for both fitness and tuition
• 401k matching
• Generous PTO including an annual volunteer day
• Paid maternity and parental leave