Senior Manager, Go-To-Market

On Site Full TimeCarlsbad, California, United StatesCanyon

Role Overview

The Sr. Manager, Go-to-Market (GTM) runs the system that turns the marketing plan into delivered work and a seamless rider journey, from awareness to conversion to retention, across every digital and physical touchpoint.

What You Will Do

Own a single intake for every campaign request, brief and tier each request, turn leadership priorities into the go-to-market calendar, and run quarterly planning, monthly intake, and weekly status.

Why It Might Be a Fit

The ideal candidate has already run a cross-functional marketing program, not just a single campaign, and builds processes that teams adopt because they make the work easier.

Requirements

  • 6+ years of marketing experience, including 3+ years running a cross-functional program or portfolio of campaigns
  • Demonstrated ownership of a campaign calendar and intake process across multiple teams, delivered on time and on budget
  • Experience managing external agencies, a marketing budget in the hundreds of thousands of dollars, and direct reports
  • Experience coordinating digital campaigns with field or event activation in a global or matrixed organization
  • Bachelor’s degree in Marketing, Business, Communications or a related field, or an equivalent combination of education and experience

Benefits

  • Dental insurance
  • Vision insurance
  • Health insurance
  • 401(k) or retirement plan
  • Paid time off (vacation, sick leave)
  • Life insurance
  • Disability insurance

To apply for this job please visit workforcenow.adp.com.

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