Director, Demand Generation- Capital One Software (Remote)

Role Overview

The Director of Demand Generation will own the pipeline engine that fuels growth for Capital One’s industry-leading SaaS platform. This is a strategic, revenue-accountable leadership role, not just a lead-generation job.

What You Will Do

The Director will build and own the end-to-end demand generation strategy, translate revenue targets into pipeline and campaign plans, and develop and lead integrated campaign and program planning and execution.

Why It Might Be a Fit

The ideal candidate will have at least 10 years of experience in B2B marketing, with a strong understanding of modern marketing technology, CRM, marketing automation, attribution, and BI. They will be a strategic thinker, a storyteller, and a leader who can communicate strategy and results to C-suite executives.

Requirements

• At least 10 years in B2B marketing
• At least 5 years experience in Software or SaaS demand generation
• Demonstrated experience of owning pipeline and revenue outcomes in a Software or SaaS business Marketing environment
• Experience across one or more motions (for example: enterprise, mid-market, and/or product-led growth)
• Strong understanding of modern marketing technology, CRM (for example: Salesforce), marketing automation (for example: Marketo, HubSpot), attribution and BI, intent and enrichment data, ABM platforms, paid media, and demand analytics
• Demonstrated experience in leadership, hiring, and coaching skills
• Demonstrated ability communicating strategy and results to C-suite and board level executives
• Understanding of funnel metrics, attribution models, cohort analysis, and pipeline economics and the ability to make decisions and trade-offs from data

Benefits

• Comprehensive, competitive, and inclusive set of health, financial and other benefits
• Performance-based incentive compensation
• Long-term incentives (LTI)
• Cash bonus(es)