Marketing Technology & Data Consultant (Dealer & Marketing Data Focus)

On Site Full TimeIrving, Texas, United StatesCaterpillar

Role Overview

This role is responsible for leading the business analysis and data workstream ownership activities for a portfolio of marketing data capabilities that support dealer marketing services.

What You Will Do

The successful candidate will play a key role in connecting dealer, customer, and enterprise data to support audience creation, campaign activation, personalization, reporting, and marketing performance measurement.

Why It Might Be a Fit

The role requires someone who is comfortable navigating complex data environments, collaborating with both business and technical teams, and driving progress across multiple priorities simultaneously.

Requirements

  • 3-6 years of experience in Business Analysis, Product Ownership, Marketing Technology, Data Products, Analytics, or related fields.
  • Experience gathering requirements and translating business expectations into Epics, Features, User Stories, and acceptance criteria.
  • Experience working in Agile delivery environments.
  • Proven ability to manage priorities across multiple stakeholders and technical teams.
  • Strong stakeholder management and influencing skills.
  • Experience leading business and technical discussions to drive decisions and outcomes.
  • Ability to navigate ambiguity and solve complex business problems.
  • Experience working with customer, marketing, operational, or analytics data.
  • Strong organizational skills with the ability to manage multiple initiatives simultaneously.
  • Ability to communicate effectively with both technical contributors and business leaders.

Benefits

  • Medical, dental, and vision benefits
  • Paid time off plan (Vacation, Holidays, Volunteer, etc.)
  • 401(k) savings plans
  • Health Savings Account (HSA)
  • Flexible Spending Accounts (FSAs)
  • Health Lifestyle Programs
  • Employee Assistance Program
  • Voluntary Benefits and Employee Discounts
  • Career Development
  • Incentive bonus
  • Disability benefits
  • Life Insurance
  • Parental leave
  • Adoption benefits
  • Tuition Reimbursement

To apply for this job please visit cat.wd5.myworkdayjobs.com.


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