Lifecycle Marketing Strategist

Role Overview

The Lifecycle Marketing Strategist is responsible for planning and executing customer lifecycle marketing campaigns that drive engagement, retention, and revenue across both B2C and B2B customer segments. This role partners closely with the Lifecycle Marketing Technologist to develop campaign strategies, translate customer journey objectives into customer communications, manage content and messaging, coordinate cross-functional workflows, and optimize customer touchpoints across email, SMS, digital signage, and other communication channels.

What You Will Do

Develop strategic creative briefs, plan and execute integrated lifecycle marketing campaigns, partner with cross-functional teams, and monitor marketing trends to identify opportunities for improved customer engagement.

Why It Might Be a Fit

The ideal candidate combines strategic thinking, content expertise, and strong project management skills to deliver integrated campaigns that enhance the customer experience and support business objectives.

Requirements

• 4-year degree
• Bachelor’s degree in marketing, Communications, Business, or a related field
• 5+ years of experience in lifecycle marketing, campaign management, content strategy, CRM marketing, or customer communications
• Experience developing and executing multi-channel marketing campaigns
• Experience supporting customer journey programs, audience segmentation, and lifecycle marketing initiatives across B2C and/or B2B audiences
• Strong project management and organizational skills
• Experience with email marketing, SMS marketing, CRM platforms, or marketing automation tools
• Proven ability to translate business objectives into campaign briefs, customer communications, and actionable marketing requirements
• Excellent written communication, analytical, and collaboration skills

Benefits

• Dental insurance
• Vision insurance
• Paid holidays
• Travel reimbursement

Tagged as: Project Management