Field Marketing Manager

Role Overview

As the Field Marketing Manager, you’ll be the face of the CELSIUS® or ALANI NU® brand on the ground, driving awareness, trial, and conversion across your region. This is your opportunity to activate national marketing strategies through impactful local experiences that connect with consumers and energize retail.

What You Will Do

Implement 360° marketing campaigns aligned with national goals and regional sales strategies, build partnerships with local influencers, develop and manage local sponsorships and sampling opportunities, lead high-impact consumer activations and events, and manage regional marketing budgets, product forecasting, and campaign reporting.

Why It Might Be a Fit

You’ll bring leadership, creativity, and a passion for building community through smart, scalable field programs. Demonstrated ability to lead teams, manage cross-functional priorities, and deliver under pressure, self-motivated with excellent organizational and problem-solving skills, strong interpersonal and communication skills.

Requirements

• 5+ years in grassroots and brand marketing, preferably in CPG, food, or beverage
• 3+ years in team management or field leadership
• Bachelor’s degree preferred
• Strong background in community engagement, event marketing, and project management
• Familiarity with regional events and cultural moments that drive brand relevance
• Demonstrated ability to lead teams, manage cross-functional priorities, and deliver under pressure
• Self-motivated with excellent organizational and problem-solving skills
• Strong interpersonal and communication skills
• Comfortable working independently and collaboratively in a dynamic environment
• Willingness to travel within the assigned region
• Valid U.S. driver’s license
• Physically able to lift up to 25 lbs and stand for extended periods

Benefits

• Comprehensive Medical, Dental & Vision benefits
• Long- and short-term disability
• Life insurance
• 10 Vacation days per year subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services