Role Overview
The Senior Product Marketing Manager supports product strategy execution and go-to-market readiness by translating market insights, customer needs, and product inputs into clear, consistent messaging and tools.
What You Will Do
Shape product strategy and roadmap priorities, build deep market and customer understanding, develop compelling product positioning and messaging, lead go-to-market strategy and launch readiness, and equip Sales to communicate product value effectively.
Why It Might Be a Fit
The ideal candidate will have 5+ years of related product marketing experience, a solid understanding of positioning, segmentation, messaging, product discovery, go-to-market strategy, launch readiness, and enablement, and strong written and verbal communication skills.
Requirements
- 5+ years of related product marketing experience
- Solid understanding and working knowledge of positioning, segmentation, messaging, product discovery, go-to-market strategy, launch readiness, and enablement
- Ability to analyze market dynamics, competitive landscape, and customer or field feedback and translate insights into actionable, clear product priorities, customer messaging, and enablement materials
- Effective cross-functional collaboration with strong day-to-day autonomy, proactively solving issues and raising bigger risks or roadblocks that need broader alignment
- Consistent track record of influencing decision-making and direction across multiple cross-functional teams through insights and partnership
- Strong written and verbal communication skills, with the ability to develop concise, audience-appropriate product messaging and sales tools
- Experience developing or supporting sales enablement assets such as one-pagers, knowledge transfer documents, and product or sales demos
- Strong collaboration skills and comfort working cross-functionally with Product, Sales, and Marketing partners
Benefits
- Dental insurance
- Vision insurance
- Annual bonus target amount (5% of base pay)
To apply for this job please visit cengage.wd5.myworkdayjobs.com.

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