Trade Marketing Manager

Role Overview

The Trade Marketing Manager is responsible for developing and recommending trade marketing strategies and annual commercial plans that support business objectives and drive sustainable growth across the Alberta market.

What You Will Do

The role translates brand priorities and market opportunities into effective trade marketing initiatives, promotional programs, product launches, and events.

Why It Might Be a Fit

The successful candidate combines strong commercial and analytical capabilities with strategic thinking, creativity, and stakeholder management skills to identify opportunities, develop actionable recommendations, and evaluate program effectiveness.

Requirements

• Demonstrated experience in trade marketing, brand marketing, commercial planning, or a related field
• Strong strategic thinking, analytical, brand management, and stakeholder engagement skills
• Experience analyzing sales and promotional performance and preparing business presentations and recommendations
• Advanced proficiency in Microsoft Excel and Power BI
• Strong proficiency in Microsoft Office applications
• Familiarity with graphic design applications such as Adobe Photoshop and InDesign
• Post-secondary education in marketing, business, or a related discipline (preferred)
• Valid driver’s licence and ability to travel within Alberta for business purposes
• Valid passport and ability to travel internationally, if required for the role

Benefits

• Dental insurance
• Vision insurance
• Paid holidays
• Accommodations available upon request for candidates participating in all aspects of the selection process