Role Overview
The Director of Growth & Acquisition leads Chicago Public Media’s audience growth and member acquisition engine across all brands, platforms, and channels. This role is responsible for expanding the pool of potential members, increasing audience engagement and registration, and converting audiences into long-term financial supporters.
What You Will Do
The Director oversees acquisition strategy across digital, audio, on-air, paid media, and emerging platforms, with accountability for acquisition revenue, conversion performance, CPA efficiency, and sustainable long-term growth.
Why It Might Be a Fit
The ideal candidate will have experience leading multi-channel audience or membership acquisition strategies, a strong understanding of CPA, LTV, conversion optimization, and revenue modeling, and the ability to build scalable audience growth systems and testing frameworks.
Requirements
- Experience leading multi-channel audience or membership acquisition strategies
- Strong understanding of CPA, LTV, conversion optimization, and revenue modeling
- Experience managing paid digital growth channels and acquisition performance
- Strong analytical, forecasting, and performance optimization capabilities
- Ability to build scalable audience growth systems and testing frameworks
- Experience leading cross-functional initiatives across Product, Marketing, Editorial, and Insights teams
- Strong understanding of audience engagement, registration growth, and conversion strategy
- Ability to translate audience insights and behavioral data into actionable growth strategies
Benefits
- Competitive salary
- Medical, dental, vision, vacation, holidays, life insurance, disability coverage, retirement savings, and a commuter benefits plan
To apply for this job please visit job-boards.greenhouse.io.
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