Director, Product Marketing

Hybrid Full TimeChicago, Illinois, United StatesCoates Group

Be Part of Our Next Chapter, For over almost 60 years, our solutions have enabled impactful connections between some of the world’s leading brands and their customers. We’re a global technology company focused on creating dynamic, smart, personalised and engaging customer experiences powered by our range of digital hardware, our proprietary content management system and our industry leading signage solutions. We are a 2x Australia Good Design Award winner and successfully completed the largest hardware deployment in Quick Service Restaurant history.

Requirements

  • Lead and develop the Global Product Marketing Function
  • Build and lead how we bring hardware, software and holistic solution-based products & services to market
  • Create and drive adoption of enablement and GTM tools
  • Lead a cross-functional group to define and execute the go-to-market plans across the company portfolio
  • Lead go-to-market strategies for new features and releases in collaboration with Product and Sales
  • Own product naming and positioning initiatives
  • Translate complex product capabilities into clear, customer-focused benefits
  • Develop reusable messaging frameworks, launch playbooks, and enablement assets
  • Develop differentiated messaging versus the both direct and indirect competitors
  • Build B2B enablement materials that support high-value, complex customer partnerships
  • Translate technical capabilities into business value
  • Help translate customer and marketing needs into clear business outcomes and act as the connective tissue between Product, Tech, Sales, Account and functional teams

Benefits

  • Annual market competitive bonus program
  • Thrive Program
  • Flexible work options
  • Dedicated time to prioritize health and wellbeing
  • Global Wellness paid day off
  • ‘Give Back Day’ to allow our Crew an opportunity to make an impact in the community

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