Digital Marketing Strategist Lead

Role Overview

The Digital Marketing Strategist Lead will be responsible for leading strategic programs and governance in the digital marketing space. The role requires a strong foundation in digital marketing, with experience in strategy, campaign planning, and channel execution. The ideal candidate will have a strong upstream orientation, with the ability to translate channel-level insight into upstream strategy.

What You Will Do

The Digital Marketing Strategist Lead will be responsible for bringing end-to-end marketing lifecycle knowledge from strategy and ideation through to implementation. This includes hands-on experience across digital marketing channels, working knowledge of marketing/martech, and the ability to evaluate and recommend different ways of working, frameworks, and tools relevant to marketing, GTM strategy, and delivery models.

Why It Might Be a Fit

The ideal candidate will have a strong analytical and structured problem-solving ability, with the ability to creatively apply solutions to real-world client issues with measurable, high-quality outcomes. The role requires excellent stakeholder management and communication skills, with the ability to operate in a matrixed environment with influence-based delivery.

Requirements

• 15-18 years of experience in digital marketing
• Strong analytical and structured problem-solving ability
• Ability to creatively apply solutions to real-world client issues
• Background in Digital Marketing (agency, in-house brand team, or marketing consulting)
• Excellent stakeholder management and communication skills
• Comfortable operating in a matrixed environment with influence-based delivery
• Exposure to AI-driven opportunities within marketing/delivery contexts
• Life Science, Healthcare or Pharma marketing exposure
• Preferred certifications include PMP or equivalent program management credential and a recognized MarTech or marketing technology certification such as Adobe or Salesforce