Senior Marketing Manager, Brand Strategy

Role Overview

The Senior Marketing Manager, Brand Strategy will close the gap between what Coinbase promises and what customers experience by helping the brand shape and impact every surface, from GTM to product to CX. This role sits at the center of Integrated Marketing and owns how the brand travels beyond campaigns into the way we build, launch, and show up across the company.

What You Will Do

You’ll close the gap between what Coinbase promises and what customers experience by helping the brand shape and impact every surface, from GTM to product to CX. This role sits at the center of Integrated Marketing and owns how the brand travels beyond campaigns into the way we build, launch, and show up across the company.

Why It Might Be a Fit

You’ll work with product marketers and partnership marketers to drive strategy upstream into the products we deliver and the partnerships we build and our role within them. You’ll also utilize generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Requirements

• Experience setting brand and product strategy either internally at companies or at agencies
• Experience in shaping go to market strategy
• Experience in delivering a brand across an organization, not just inside the marketing org
• Strong persuasive writing skills, comfortable in partnering with Insights to shape and design research and apply it to the problems you’re solving
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Benefits

• Dental insurance
• Vision insurance
• 401(k)
• Equity
• Bonus eligibility