Digital Marketing Specialist I

Role Overview

The Digital Marketing Specialist I position will implement, monitor and manage digital marketing campaigns promoting the College’s programs, services, and events.

What You Will Do

Executes database marketing automation, email, texting, paid social media, search and display advertising campaigns. Writes content used in assigned media channels. Monitors analytics for assigned campaigns.

Why It Might Be a Fit

Participates in brainstorming new and creative enrollment growth strategies through digital marketing. Stay up-to-date with emerging digital marketing trends and technologies.

Requirements

• Experience with Salesforce Marketing Cloud
• Knowledge of digital marketing trends and technologies
• Content writing skills
• Analytical skills for campaign monitoring