Regional Marketing Manager – MENA 

We are seeking a Regional Marketing Manager – MENA to shape, elevate, and accelerate Costa’s brand presence across a dynamic region with 450+ stores across 11 markets. This role blends strategic direction with hands-on execution, working closely with our franchise partners to drive brand growth, commercial impact and worldclass customer experiences across the Middle East.

Requirements

• Develop and implement regional and market level brand strategy across Middle Eastern markets
• Bridge strategic planning with tactical delivery
• Use strong storytelling and data-driven insights to demonstrate campaign value and secure partner alignment and investment
• Build strong relationships with franchise marketing teams
• Enable and coach franchise partners, ensuring they have the capability, tools and guidance to execute with excellence
• Develop full regional marketing plans grounded in insight, market maturity and commercial objectives
• Manage the marketing calendar across multiple countries
• Evaluate campaign performance, sales data and ROI, using insights to optimise future plans

Benefits

• Annual discretionary bonus scheme
• Employee Assistance Programme provided by Spring Health
• Additional medical coverage provided by MetLife
• Housing and transport allowance